Difficulties confronting Upcoming Artistes in the Nigerian Music Industry
Music is perhaps the most lucrative careers in Nigeria, it’s second to only professional footballers and like each profession, it likewise has its own difficulties.
Throughout the long term, the difficulties have been more awkward base on the way that the Nigerian Entertainment Industry isn’t very much organized.
I was pondering the Nigeria music industry and asking why out of the large numbers of capable young people we have in the nation not many of this youth achieve their aims.
I used ‘a lot of talent’ because I have watched several auditioning of talent hunt show and I see several youths with talent come for this auditioning but like every competition, there can only be one winner.
In spite of the fact that there are also people who come to these auditions without having the needed talent, the higher number of the contestants have something to offer. This makes me can’t help thinking about what is befalling the upcoming artiste who didn’t make it and some other people who don’t come for auditioning. Have They All Lost Hope?
This made me converse with some artistes and from my discussion with them, I understood a portion of the motivation behind why it is difficult to get through in the business.
Let examine a couple of them.
FINDING AND DEFINING YOUR STYLE
The Nigeria entertainment industry is a dynamic and bizarre one. We change style frequently and whenever we have transformed from a style no one needs to tune in to that old style of music once more. I realize you are figuring “how can that influence an upcoming artiste?”.
Indeed, for a fast rising artiste entry into the industry means to be accepted and to accepted in the music industry in Nigeria means you have to give the people what they want and this is mostly a danceable song which is termed ‘Club Banger‘.
Some are lucky to give people what they want but in so doing they lose their style as they will keep hoping to continue releasing ‘Club Banger’. This set of people are the ones we call “One song wonder” They don’t last.
According to one of the artiste I spoke to he said,
“Finding your style is straightforward however with the manner in which we change styles in Nigeria characterizing it is difficult, you can lose all sense of direction in style while as yet feeling that you have it”
COST OF PRODUCTION
Everyone knows that when there is no production there is no music, in fact, the quality of production defines a song. Some of artistes I spoke to made realize that to get a prominent music producer to produce a song for you in this age requires a lot of money and even the ‘not too prominent’ ones don’t take upcoming artiste serious. This is why several talented artistes resort to recording a cover to an already blown song by an A-list artiste and post on social media just to get help from a willing helper who can help them get a record label. Only a few get lucky.
COST OF PROMOTING
An artiste told me straight that in the Nigerian music industry to break through needs millions of Naira unless you are lucky. According to her, when you have successfully produced a song after spending a lot of money you still need a lot more to promote as Music Bloggers, DJs, OAPs and TV host won’t play your song without getting a huge sum of money. This according to her was caused by the invasion of fraudster into the music industry. Most of them threw money around trying to promote their song which is the reason why most of these DJs, OAPs and TV host still demand from every artiste.
A record label ought to have the option to deal with the greater part of the difficulties a forthcoming artiste may confront yet the structure of the Nigerian music industry doesn’t support the record label so the vast majority of them are cautious and the person who cares to sign an artiste will offer the artiste an arrangement that won’t bode well much as the record label will need the biggest percent of the pay. This is the reason the ones who are adequately lucky to get a Record Label leaves after the termination of their agreement.
These are individuals who coordinate show and occasions. The difficulties impending artiste have with this arrangement of individuals is that they don’t rate upcoming artiste enough to add them to a show or show they coordinate.
One of the artiste told me that it cost nothing for a show organizer to put an upcoming artiste on stage in a big concert just to sing for less than 5 minutes after which another big artiste will come up but most of this Show organizer don’t rate upcoming artiste.
He further added that some Show Organisers even promise artiste performance in their concert only to disappoint eventually. This to him is a morale killer especially for an artiste who is not that rich.
GUARANTEE AND FAIL
This as indicated by the vast majority of the upcoming artiste I addressed are the people who listen to your music, like it and then promise to help you get either a record label or help take care of some other aspect such as production, promotion or show organizing. They never fulfill their promise which is a dent on the artiste’s hope.
There are many other difficulties artiste face but the above mention from most of our interviews with some artiste, these are the major factors.
But amidst all Naijaflavour is encouraging all artiste out there not to give up! Keep pushing cos winners don’t quit only loosers does.
Learn to be yourself. Keep to your own style of music. You can emulate your role model in the music industry and define your own style as mentioned above then the sky is just the beginning.